Speaker Darren Melameth

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Darren Melameth

SVP, Programming & Content Strategy

Crown Media/Hallmark Channel

Darren Melameth is Senior Vice President, Programming & Content Strategy for Crown Media Family Networks, home of three linear networks, Hallmark Channel, Hallmark Movies & Mysteries, and Hallmark Drama; subscription video on demand streaming service, Hallmark Movies Now; and publishing division, Hallmark Publishing. He is based in Los Angeles and reports to Lisa Hamilton-Daly, Executive Vice President, Programming.

Melameth is responsible for the strategic direction, positioning and negotiation of acquired content that both resonates with viewers and enhances the value and reach of original programming. Additionally, Melameth and his team strategically analyze rating and research data to identify, develop and schedule distinct programming slates and content mix to deliver peak viewership. Melameth's oversight also includes the identification and negotiation of co- productions.

Previously at Crown Media Family Networks, Melameth served as director of programming and prior to that, director of scheduling. He joined the company in 2000 as a programming coordinator .

Melameth received a bachelor of fine arts degree from Southern Methodist University. He resides with his wife and children in Los Angeles, California.

Speaking on: Spotlight on Hallmark Channel

At the Banff Media Festival, we met with Netflix and took a ride up Sulphur Mountain on the gondola. That’s where we made the pitch.
- Naveen Prasad, EVP and GM, Elevation Pictures


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