Jeff Hersh is Chief Operating Officer at New Metric Media where he is focused on driving growth for the company. Prior to joining New Metric Media, Jeff was Vice President & Head of a number of business units over his time at Bell Media including Crave, STARZ, Strategy & Business Development, Direct-to-Consumer, OTT Distribution, Advertising Products, Partner Marketing, Strategic Insights and Revenue Management. During his tenure, Jeff led Crave’s evolution including Direct-to-Consumer launch and the STARZ launch in Canada. Jeff joined Bell Media in 2013 from BCE where he was Director, Corporate Strategy and M&A. At BCE he focused on acquiring both CTV GlobeMedia and Astral Media which formed the core of what is now Bell Media.Prior to Bell/Bell Media, Jeff was in Strategy & Corporate Development at Fairfax Media (now Nine Entertainment) in Australia and Private Equity.