Speaker Karla Pita Loor

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Karla Pita Loor

Chief Strategy Officer, Hyphenate Media Group and Executive Consultant, Banijay Americas

Banijay Americas

As Executive Vice President, Enterprise Inclusion & Social Responsibility, Karla Pita Loor leads a multi-tiered strategy to increase access, awareness, and authentic representation for historically excluded groups across Banijay-owned studios Endemol Shine North America, Bunim/Murray Productions, Truly Original, 51 Minds Entertainment, Authentic Entertainment, Stephen David Entertainment, Mexico City-based Endemol Shine Boomdog and Banijay Mexico and U.S. Hispanic, and São Paulo-based Endemol Shine Brasil.

A strategic partner and diversity ambassador, Pita Loor works across divisions to ensure that Banijay America’s content, creative talent, and workforce represent the company’s commitment to inclusion and social responsibility. Her areas of focus include developing new policies and initiatives for corporate and production staff to enhance an inclusive and equitable culture and talent development practices, providing meaningful consultation with an inclusion lens across the development and production cycles, and working closely with external partners to advance diversity, equity, and inclusion across the industry.

In addition to internal initiatives, since joining the company, Pita Loor has spearheaded a number of external partnerships with entertainment companies and organizations leading the charge for a more inclusive industry. Most recently, Banijay Americas announced it had joined forces with Ryan Reynolds and Blake Lively’s non-profit Group Effort Initiative to broaden the pipeline for entry-level and below-the-line jobs to workers from historically excluded groups. Additionally, the company made a leadership investment in Coded for Inclusion, an enterprise of Staff Me Up, to broaden the reach of the hiring platform and support Banijay America’s commitment to building inclusive sets. Pita Loor has also crafted a partnership with Warner Bros. Discovery’s One Fifty, whereby five undiscovered storytellers will receive development deals at BMP, Truly Original, or 51 Minds and a first look with Warner Bros. Discovery properties. The submission platform for the Banijay Americas - Warner Bros. Discovery One Fifty Inclubator will launch in June.

Pita Loor has more than two decades of experience in organizational development and brand partnerships, strategic philanthropy and social impact. Additionally, Pita Loor, who hails from Ecuador, has served on the board of the National Association of Latino Independent Producers (NALIP) for the past two years, assuming the role of Chair of the Board in 2021.

Prior to joining Banijay Americas, Pita Loor served as the Television Academy’s Chief Development Officer, overseeing strategic partnerships and development for the organization’s charitable, pro-social arm.

During her tenure at the TV Academy, Pita Loor brokered numerous multi-million-dollar partnerships with corporations such as Dolby Laboratories, Netflix, Walt Disney, WarnerMedia, Saban Capital and Apple TV+. She also led on key diversity and inclusion efforts, including developing and launching the Academy’s Power of TV series, which brings together diverse storytellers to discuss authentic representation of historically excluded communities and spearheading new career pathway initiatives to broaden access to the television industry among historically excluded communities.

Additionally, Pita Loor spearheaded key collaborations with the TV Academy and other non-profits including GLAAD, Easterseals, the Alliance for Children’s Rights and the Entertainment Industry Foundation. And she served as the Campaign Director for the New Destination Campaign, which transformed the TV Academy’s campus and established an endowment for its charitable work.

Prior to joining the Academy Foundation, Pita Loor focused on institutional advancement, organizational development, and strategic communications within the educational and entertainment space. Pita Loor’s diversity and inclusion work within the entertainment industry began at the Emma L. Bowen Foundation for Minority Interests in Media, where she managed a national workforce development program.

An active industry leader on diversity and inclusion issues, Pita Loor is a founding member and serves on the advisory board of the Entertainment Industry Foundation’s (EIF) Career Program, which is creating a more diverse talent pipeline into film and television production careers.

Speaking on: Media Leaders 2022: future forward

At the Banff Media Festival, we met with Netflix and took a ride up Sulphur Mountain on the gondola. That’s where we made the pitch.
- Naveen Prasad, EVP and GM, Elevation Pictures


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