Speaker Sari Katz

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Sari Katz

Head of Business Development, Public Figures


Sari leads the YouTube Partnerships team overseeing relationships with top talent like Will Smith, Jason Momoa, Jennifer Lopez, and Brie Larson. Sari helped develop YouTube’s talent acquisition strategy and team, and provides talent with the knowledge and skills to succeed on the YouTube platform. Before leading business development, Sari managed the relationship with on-platform Creators like Lilly Singh, Rudy Mancuso, Rhett and Link, and Liza Koshy. The early part of her Google career was on the sales team focusing on media and entertainment. Prior to joining Google, Sari worked in strategy consulting in the healthcare, natural resources, and aerospace industries focusing on innovation and M&A. Sari is a graduate of Queen’s School of Business.

Speaking on: Partner Presentation: YouTube - new digital opportunities for an industry in flux

At the Banff Media Festival, we met with Netflix and took a ride up Sulphur Mountain on the gondola. That’s where we made the pitch.
- Naveen Prasad, EVP and GM, Elevation Pictures


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