Speaker Jocelyn Mercer

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Jocelyn Mercer

Co-CEO and CMO, How to Cake it (YouTube)

Jocelyn is a content and community strategist, and co-founder of How To Cake It - one of the fastest-growing digital brands in the food space.  Named as a Top Food Influencer by Forbes and ‘YouTube Icon’ in Entrepreneur Magazine, over the last 5 years How To Cake It has evolved from a YouTube channel to an edutainment and eCommerce brand, with a community of almost 11M baking and sweets enthusiasts globally. As Chief Marketing Officer and Co-CEO, Jocelyn has overseen collaborations with brands like Disney, Google, Walmart, Cadbury, Baskin Robbins, Wilton and Mattel to name a few, and leads the company’s content and digital product initiatives. She does not bake, but loves turning desserts into compelling content!

Speaking on: Partner Presentation: YouTube - new digital opportunities for an industry in flux

At the Banff Media Festival, we met with Netflix and took a ride up Sulphur Mountain on the gondola. That’s where we made the pitch.
- Naveen Prasad, EVP and GM, Elevation Pictures


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