Speaker Daniel Mekinda



Daniel Mekinda

EVP, Head of GroupM Motion Entertainment Canada

GroupM Canada Inc.

Daniel Mekinda is EVP, Head of GroupM Motion Entertainment Canada where he works across areas of Intellectual Property, Entertainment Financing, Branded Content and Media and Entertainment Partnerships.

Most recently Daniel was at dentsu Canada, leading Global Sales and Partnerships after 6 years of leading their content agency. Prior to this was an early start in the major record label world focusing on areas of artist development and publicity. After a decade of various entertainment roles, with a significant focus on music publishing acquisition and exploitation, he launched the aforementioned agency and division at dentsu.

In his current role, Daniel leads the entertainment and content offering across GroupM Canada, including media partnerships, talent and influencers, and branded content. He also works with advertisers, broadcasters, platforms, and production companies to identify, create and distribute IP that brings value to all stakeholders. GroupM is the world’s leading media investment company, where Daniel is also a part of its Canadian leadership team.

Daniel holds an undergraduate degree in Law and an M.B.A. from The Rotman School of Management at the University of Toronto.


Speaking on: FAST Revolution: The New Era Of Ad-Supported Streaming

At the Banff Media Festival, we met with Netflix and took a ride up Sulphur Mountain on the gondola. That’s where we made the pitch.
- Naveen Prasad, EVP and GM, Elevation Pictures
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