Speaker Andrew Peterson



Andrew Peterson

Head of Canada


Andrew Peterson is the Head of YouTube Canada, where he oversees the content, creator and viewer ecosystems for the country.

In his role, Andrew works with the next generation of independent content creators through to the largest media, entertainment and news publishers in the country. His team focuses on growing the number of Canadian storytellers on the platform and helping them to connect with audiences both at home and abroad.

Additionally, Andrew works to bring new products to Canada to elevate the experience of Canadian viewers and creators.

Prior to YouTube, Andrew worked in the music industry and in broadcasting leading digital content creation and commercialization across the Asia Pacific region.

Speaking on: Empowering Human Creativity: Pushing the Boundaries of Expression with AI

At the Banff Media Festival, we met with Netflix and took a ride up Sulphur Mountain on the gondola. That’s where we made the pitch.
- Naveen Prasad, EVP and GM, Elevation Pictures
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