Speaker Richard Jean-Baptiste



Richard Jean-Baptiste

Vice President, Business Innovation, Executive Producer


Richard is the VP of Business Innovation and Executive Producer at Attraction, specializing in exploring innovative business and financial strategies within the Branded Entertainment and FAST (Free Ad-Supported Streaming TV) ecosystem. His expertise includes developing partnerships across brands, networks, and advertising agencies to drive industry growth.

Before joining Attraction, Richard had an extensive 18-year tenure in the advertising industry, primarily as a lead production partner. In this role, he produced over fifty scripted and unscripted projects, working with global brands such as Cirque du Soleil, adidas, Dell, and Netflix. His productions have gained recognition and were featured in Canadian theaters, on major networks like CBC, Radio-Canada, and HBO Canada, as well as in various international festivals. Throughout his career, Richard has earned several accolades, including Numix, Gémeaux, and Cannes Cyber Lions awards.

Additionally, Richard's innovative spirit led him to co-found the first French-Canadian mobile content channel. He also demonstrates a strong commitment to diversity and inclusion in the media industry as a board member of the Black Screen Office of Canada.

Speaking on: Topic Tables; Working With Canada: Unscripted Buyers Go Cross-Border Shopping

At the Banff Media Festival, we met with Netflix and took a ride up Sulphur Mountain on the gondola. That’s where we made the pitch.
- Naveen Prasad, EVP and GM, Elevation Pictures
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