Speaker Sally Catto



Sally Catto

General Manager, Entertainment, Factual and Sports


Sally Catto is the General Manager of Entertainment, Factual and Sports for CBC. She oversees the strategic direction for all Entertainment, Factual and Sports content across all platforms including CBC TV, CBC Gem and CBC Listen. Content includes drama, comedy, factual entertainment, arts, documentary, kids, sports, podcasts, books, radio & audio music and arts. Scripted & Unscripted titles commissioned under her tenure include Sort Of, Workin' Moms, Schitt's Creek, Bones of Crows, The Porter, Great Canadian Baking Show, Canada's Ultimate Challenge and Push, among others.

Catto has an accomplished history at the CBC from her earliest days in 2001 as an Executive in Charge of Production, Drama to her subsequent positions including Creative Head, Drama and Executive Director, Commissioned & Scripted Programming.

Catto has been recognized for her outstanding contributions to Canadian storytelling, including being named Playback’s Programmer of the Year in 2015 and WIFT-T’s Crystal Award Winner for Creative Excellence in 2014. With Catto at the helm of programming, CBC was recognized as Playback’s Media Company of the Year in 2016.

Catto started her career as a lawyer at Stikeman Elliott and Goodmans. She also worked as a literary agent for film and television and at production companies and spent a year overseas at Australian broadcaster SBS working in scripted and business affairs.

Speaking on: Meet a Board Member

At the Banff Media Festival, we met with Netflix and took a ride up Sulphur Mountain on the gondola. That’s where we made the pitch.
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