Vice-President Brand Partnerships and Client Strategy
As Vice-President, Brand Partnerships and Client Strategy on the Bell Media Sales team, Justin Stockman lead the Sales team in leveraging Bell Media’s competitive advantage in content, production, data and platforms with clients, agencies, and internal stakeholders while driving new revenue opportunities through strategic brand integrations and data-driven client strategies.
In addition to his significant Brand Partnerships and Client Strategy role on the Bell Media Sales team, Stockman retains oversight of the day-to-day operations and growth of Bell Media’s ad-supported creator and influencer network Much Studios.
Previously Vice-President, Premium SVOD and OTT, Bell Media, Stockman was responsible for strategy, management, programming, content licensing, merchandising, and marketing partnerships for Bell Media’s premium subscription video on demand (SVOD) services, Crave, Crave + Movies + HBO, and STARZ as well as driving direct-to-consumer revenue including customer acquisition and retention. Additionally, Stockman’s portfolio included oversight of English and French customer care centres for Crave, and Bell Media’s over-the-top (OTT) services including TSN Direct, RDS Direct, and STARZ, as well as Much Studios
Prior to this, Stockman worked as Vice-President, Specialty Channels, where he oversaw all brands and day-to-day activities affecting Entertainment Specialty Channels Much, MTV, Gusto, E!, Bravo, Space, The Comedy Network, and their complimentary digital networks, as well as Pay channels TMN and HBO Canada.
Stockman was previously Executive Director, Marketing, Specialty Channels, where he oversaw all brand-positioning, consumer and trade marketing, social media marketing, and social media communities for Bell Media’s Specialty properties.
Stockman has worked at Much for more than a decade in various capacities including creative services and production as creative director, supervising producer, producer, writer, editor, and web designer.
In 2015, Stockman was recognized with the 2015 Digital Play of the Year by Playback.
Stockman graduated in 1996 from York University with a Bachelor of Fine Arts, with Specialized Honours in Visual Arts Studio. In 2009 he earned his MBA through a joint program at Cornell University in New York and Queen’s University in Kingston.