General Manager, Entertainment, Factual and Sports
Canadian Broadcasting Corporation
Sally Catto is the General Manager of Entertainment, Factual and Sports for CBC. She oversees the strategic direction for all programming across all platforms including CBC TV and CBC Gem, and all entertainment and factual genres including drama, comedy, factual entertainment, arts, documentary, sports and podcasts. This includes a wide range of series such as Baroness von Sketch Show, Battle of the Blades, CBC Docs POV, Family Feud Canada, Kim’s Convenience, Lady Dicks, The Nature of Things, Schitt's Creek, TallBoyz, Trickster and Workin’ Moms.
Catto has an accomplished history at the CBC from her earliest days in 2001 as an Executive in Charge of Production, Drama to her subsequent positions including Creative Head, Drama and Executive Director, Commissioned & Scripted Programming. During her tenure she has overseen such series as Being Erica, The Book of Negroes, Heartland and Mr. D.
Catto has been recognized for her outstanding contributions to Canadian storytelling, including being named Playback’s Programmer of the Year in 2015 and WIFT-T’s Crystal Award Winner for Creative Excellence in 2014. With Catto at the helm of programming, CBC was recognized as Playback’s Media Company of the Year in 2016.
Catto started her career as a lawyer at Stikeman Elliott and Goodmans. She also worked as a literary agent for film and television and at production companies including Accent Entertainment, and spent a year overseas at Australian broadcaster SBS working in scripted and business affairs.