Speaker Alessandra Ferreri

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Alessandra Ferreri

Vice President, Content


Alessandra first joined storytelling platform, Wattpad, in 2015 and now serves as Vice President of Content for their expanded IP adaptation business: Wattpad WEBTOON Studios. In this role, she leads the global content operations strategy, managing the flow of webnovels and webcomics to entertainment, publishing and merchandising opportunities.

With nearly a decade of experience working with creator communities, Alessandra has accumulated an exceptionally deep and broad understanding of online-based IP, specializing in the intersection of pop culture, audience insights, and the dynamics of fandom.

She holds a Bachelor of Arts from Concordia University and a post-graduate certificate in Creative Book Publishing from Humber College. Alessandra also moonlights as a theatre artist and is currently the Artistic Producer for Players Toronto, a non-profit theatre company that stages alt-comedy musical mashups and has raised over $250,000 for local charities.

Speaking on: Topic Tables

At the Banff Media Festival, we met with Netflix and took a ride up Sulphur Mountain on the gondola. That’s where we made the pitch.
- Naveen Prasad, EVP and GM, Elevation Pictures
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