Speaker Mara Gourd-Mercado

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Mara Gourd-Mercado

Directrice Generale

Académie canadienne du cinéma et de la télévision - section Québec

Mara Gourd-Mercado is an Argentinean-Canadian arts manager, specializing in film, television and digital media. For a decade, she used her expertise and energy to promote films from Quebec and around the world as a publicist. In 2011, she entered the advertising industry and created the communications manager position at one of Canada’s leading agencies. In 2014, she returned to the cultural sector, joining the RIDM team as communications director and was Executive Director from 2015 to 2020. She is now Executive Director of the Academy of Canadian Cinema & Television - Quebec section.

Speaking on: Visée internationale: Comment les contenus francophones réussissent à captiver les publics du monde entier?

At the Banff Media Festival, we met with Netflix and took a ride up Sulphur Mountain on the gondola. That’s where we made the pitch.
- Naveen Prasad, EVP and GM, Elevation Pictures

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