I graduated in Social Communications – Audiovisual Media and specialized in Film & TV Business. Started my career in 2008 as a journalist and movie critic at an online portal. After that I shifted to audiovisual production, working on independent projects in different positions. At that time I also wrote, produced and directed a short film that was shown in festivals. In 2012 I started working in Content Acquisitions at Globosat, Brazil’s largest PayTV programmer. Throughout 8 years, I prospected and negotiated licensing deals to several PayTV channels owned by Globo – including live events, international series, reality shows, documentaries, movies and variety shows. In January 2020, I left the acquisitions department to take the challenge of leading a team responsible for the licensing content strategy of Globoplay, Globo’s SVOD platform.