Speaker Jane Gould

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Jane Gould

Co-Founder & Partner Wonderworks Insights

Disney Channels Worldwide and Freeform

Jane Gould, an accomplished leader in generational, lifestyle and media research, serves as senior vice president, Consumer Insights, for the Disney/ABC Television Group’s four cable networks – Disney Channel, Disney Junior, Disney XD and Freeform – as well as Radio Disney.

In this role, she has oversight of all consumer insights, research and analytics functions across the four networks and is responsible for helping define and execute a strategic vision and innovative methodologies that advance understanding of and engagement with consumers across each of the channel’s distribution platforms.

Based in Burbank, CA, and reporting to Cindy Davis, executive vice president, Consumer Experience for the Group, Gould joined Disney/ABC in April 2016 from Viacom Networks. 

She began working for Viacom's Nickelodeon in her native Australia in 1999, relocated to its New York headquarters in 2008 and most recently was senior vice president, Research and Insights, MTV Group.  She will now relocate to Los Angeles.

Since March 2014, Gould served as senior vice president, Research and Insights, MTV Group, in New York.  Previously (2010-2014), she was senior vice president, Global Brand and Consumer Insights for Nickelodeon, covering a global perspective in support of Nickelodeon, Nick Jr., TeenNick, Nick at Nite, Nick.com, addicting games and the Nick App.  In that role, she spearheaded noted research that predicted the core traits of a generation, directly influencing content creation and business strategy.  In her role of vice president, Brand and Consumer Insights, Nickelodeon (June 2008–June 2010), she developed a study which examined the changing face of the family in America, and launched a dedicated research facility and examination of the role of play.

In Sydney, Australia, she was president and founder of a boutique company Looking Glass Insights (2006–2008), after working as the Programming, Production and Research director for Nickelodeon Australia for seven years (1999-2006). At Looking Glass Insights, her clients included ABC Commercial, MTV and Nickelodeon.

Gould earned a Bachelor degree in Psychology with an emphasis in child and adolescent development from Macquarie University, Australia, and a Bachelor degree in Business with an emphasis in statistics, econometrics and research from Queensland University of Technology, Australia.

Speaking on: Keeping Up With Kid Culture: A Disney Research Presentation

At the Banff Media Festival, we met with Netflix and took a ride up Sulphur Mountain on the gondola. That’s where we made the pitch.
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