Speaker Pat Atkins
You are not currently viewing the most recent Banff World Media Festival. Go to Banff World Media Festival 2024.
Pat Atkins is a digital media & entertainment leader, with over a decade of experience at the intersection of content & technology. Pat joined YouTube in 2013, and currently oversees AVOD partnerships with many of the largest partners in the TV & Film industry. He focuses on providing effective content and monetization strategies to maximize business growth. Prior to joining YouTube, Pat worked in Advertising at Google, developing digital media strategies for Small and Medium business.Pat is an Alumni of Boston College, where he graduated Magna Cum Laude with dual degrees in Finance and Marketing, and a minor in Music. Pat lives in Connecticut with his wife and their dog.
Speaking on: YouTube Presents: A Masterclass in Monetization (Ivor Petrak)