Speaker Richard Jean-Baptiste

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Richard Jean-Baptiste

Vice President, Business Innovation, Executive Producer


Richard recently assumed the position of VP of Business Innovation and Executive Producer at Attraction, an industry-leading content production, creation, and distribution company established in 2002. As a key player in North America's entertainment sector, Attraction boasts numerous awards and distinctions. Before joining Attraction, Richard served as the lead production partner at the renowned advertising agency Sid Lee, which operates out of Montreal, Toronto, Los Angeles, Seattle, New York City, Paris, and Amsterdam. Throughout his career, Richard has produced over fifty scripted and non-scripted projects, developing his expertise in creating captivating content in partnership with global brands. Richard's productions have been showcased in theaters across Canada and broadcasted on major networks such as CBC, Radio-Canada, TVA, Télé-Québec, TV5, and HBO Canada, as well as featured in various film festivals. His impressive list of honors includes nominations and awards from prestigious institutions like Numix, Gémeaux, Cannes Cyber Lions, Boomerang, Digital Marketing Awards, and FWA. Additionally, Richard is a co-founder of the first French-Canadian mobile content channel in Canada. In his current role, Richard is actively exploring new business and financial models, including partnerships between brands, networks, and agencies. He is also delving into the FAST (Free Ad-Supported Streaming TV) channels ecosystem, seeking innovative ways to drive growth and success in the industry.

Speaking on: Production Partners; Topic Tables

At the Banff Media Festival, we met with Netflix and took a ride up Sulphur Mountain on the gondola. That’s where we made the pitch.
- Naveen Prasad, EVP and GM, Elevation Pictures
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