Executive Head of Content Strategy and Third-Party Channels for Africa
Multichoice South Africa
Aletta Alberts is a media content strategist and innovator. Currently, Executive Head of Content Strategy and Third-Party channels for Africa’s giant pay-television business MultiChoice, she has over 30 years’ experience in the competitive African television market. She combines her proficiency in the business of television, Production, Content, Marketing and Technology with a strong drive for innovation and management. This enables her to create both quality output and commercial value for the business. As demonstrated during her time at MultiChoice she has created six best-selling products and its subscriber base double.
She has a gift for scouting television talent and has groomed many successful television executives during her 27-year career.
She is respected as a visionary leader which she combines with a strong intuition and a drive to challenge existing paradigms. To this end, she can anticipate the future of media and television because she understands its past. She relentlessly researches the industry, its technologies, content trends, global corporate movements and influencers.
Navigating rapid media and television shifts, she is able to turn threats into opportunities and effortlessly translates new technologies into commercial ideas. Her ability to position the business ahead of the technology curve is an invaluable attribute for any media business today.
At the Banff Media Festival, we met with Netflix and took a ride up Sulphur Mountain on the gondola. That’s where we made the pitch. - Naveen Prasad, EVP and GM, Elevation Pictures