As President of Nelvana, Pam oversees both the animation studio and business arms of Nelvana. Prior to this position, Pam was Head of Nelvana Enterprises where she was instrumental in establishing and expanding Nelvana’s brand development and monetization of the Nelvana portfolio, including licensing, marketing, content sales, and digital on a global basis. Pam brings over 20 years of experience within the kid’s entertainment industry, managing key children’s brands and their revenue streams.
Before joining Nelvana, Pam was the Managing Director of Staples Canada’s brand marketing division, SPP and was also a lead executive within their Canadian M&A team.
Prior to that she was the Executive Vice President of HIT Entertainment, a global entertainment company responsible for landmark children’s content, including Bob the Builder, Barney and Friends and Thomas the Tank Engine. At Hit, she led the Canadian, U.S., and Latin American divisions through a period of strong growth and was part of the senior executive team that completed the sale of HIT to Mattel.