As the multi-platform showrunner on PBS AmericanPortraitat RadicalMedia, Craig guides all aspects of the project, from digital content to social media, marketing, community-building and the broadcast documentary series. A graduate of the Columbia School of Journalism, he worked at The Wall Street Journal before turning to TV full-time.
He helped create and produce the Emmy-winning documentary series, True Life, which ran for 19 years on MTV. As Chief Creative Officer at Punched in the Head Productions, he developed and produced broadcast series for History Channel, Bravo, Sundance Channel, Food Network, Investigation Discovery and MTV, as well as digital series for Sesame Workshop, Facebook, YouTube and Verizon. He’s also directed broadcast commercials and social campaigns for Coca-Cola, Jaguar, Huggies, Zyrtec and Stouffer’s.
At the Banff Media Festival, we met with Netflix and took a ride up Sulphur Mountain on the gondola. That’s where we made the pitch. - Naveen Prasad, EVP and GM, Elevation Pictures?