As Vice President of Customer Marketing at Walmart Canada, Jennifer is accountable for the strategic direction and implementation of the enterprise marketing plan including Walmart Media Group.
Jennifer has a unique combination of CPG and Retail marketing and merchandising leadership experience at the world’s largest food and retail organizations. Her career began in the consumer packaged goods industry, where she launched and built brands at General Mills, Rubbermaid, and Nestle. After 10 years of packaged goods brand management, Jennifer expanded her marketing credentials into retail starting as Director of Field Marketing at Walmart Canada. During her almost 10 years at Walmart Jennifer has led multiple Marketing and Merchandising functions, including Customer Strategy, Cosmetics Merchandising, and Pricing.
Jennifer is the Executive Sponsor of Women in Retail at Walmart Canada, which is dedicated to building female talent within the organization. She is also a member of Walmart’s Diversity & Inclusion Leadership Council. As an active member of the Marketing community, Jennifer was recently invited to join the Canadian Marketing Association’s Customer Experience council, and she judges numerous marketing awards including the CMAs, Promo Awards, and is the co-chair for the 2018 Shopper Innovation Awards.