Speaker Todd Allen

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Todd Allen

VP Marketing

Labatt Breweries of Canada

Todd Allen is Vice President Marketing, Labatt Breweries of Canada. Allen is responsible for the Labatt portfolio of brands, from its biggest, Budweiser, to Canada’s top import, Corona.  Budweiser’s Red Light has become a powerful symbol of hockey’s greatest moments: goals. Now in its fifth year, the Budweiser Red Light campaign and in particular, Light Up the Nation has won a number of awards under Todd’s leadership including CASSIE Gold in 2018 for best integrated campaign, CASSIE Silver in 2018 for building brand equity and branded content. Most recently, Labatt won 4 CMA awards under the  Food & Beverage - Michelob Ultra Brand Building (Gold), Bud Light Customer Experience (Silver), Budweiser Digital & Tech (Silver), and Stella Artois Brand Building (Bronze). Prior to his current role, Allen was the Global Vice President for Stella Artois.  He is responsible for the successful Stella Artois “Buy a Lady a Drink” Campaign, a partnership with Water.org co-founders Matt Damon and Gary White. To date the campaign helped provide access to clean water to over 800,000 people in the developing world. 

Speaking on: Marketers Lunch and Learn (sign up required) in Norquay

At the Banff Media Festival, we met with Netflix and took a ride up Sulphur Mountain on the gondola. That’s where we made the pitch.
- Naveen Prasad, EVP and GM, Elevation Pictures


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