Speaker Deborah Day

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Deborah Day

CEO & Chief Strategist

Innovate By Day

Deb Day is the Founder and CEO of Innovate By Day, a full-service strategic marketing and digital content studio. Prior to forming Innovate, Deb produced and directed award-winning film and television. In 2010, she recognized a real need for producers to develop digital and social media campaigns to support their projects. In eight years, the company has grown to over 20 full-time employees and has a dedicated pool of contractors. Deb works with producers, broadcasters, companies and organizations to create customized digital content and strategies.

Select credits Canadian Screen Awards, Canadian Country Music Awards, Corner Gas Animated, Mary Kills People, Private Eyes, Mohawk Girls, The Bachelor and Bachelorette Canada, and Workin’ Moms. Clients include CBC, Bell Media, CTV, Corus, Global, TVO, City, APTN, W Network, YTV, AMI, ABC, NBC Universal, Nickelodeon, and Netflix; organizations including Telefilm, Canada Media Fund, Ontario Creates, Bell Fund, WIFT, and ImagineNATIVE.

Deb is often sought out as a trainer, speaker and mentor. She is passionate about empowering the next generation of storytellers, and developing interactive, creative talent.

Speaking on: Lunch and Learn: Hidden revenue sources through music

At the Banff Media Festival, we met with Netflix and took a ride up Sulphur Mountain on the gondola. That’s where we made the pitch.
- Naveen Prasad, EVP and GM, Elevation Pictures


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