Session
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Tuesday, June 12
10:00am - 11:00am
New Brunswick
The Pull of Premium Non-Fiction
Tuesday, June 12
10:00am - 11:00am
New Brunswick
The Pull of Premium Non-Fiction
With more deep-pocketed platforms fortifying their non-fiction content strategies, linear networks are taking bigger swings on tentpole, event programming. The battle for eyeballs is resulting in more premium, pricier content. But with viewership fragmenting, what are the metrics for measuring success for such content? And how is the pull of premium impacting schedules across the specialty network spectrum? In this session you’ll hear from the networks ramping up their premium non-fiction offerings, and the producers and dealmakers behind them.
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