Speaker Caressa Douglas

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Caressa Douglas

SVP, Global Strategic Partnerships

Branded Entertainment Network (BEN)

Caressa Douglas serves as the Senior Vice President, Content & Branded Integration at BEN (Branded Entertainment Network), a Bill Gates Company.  She is a founding member and contributor of BEN where she has a passion to seamlessly integrate brands into the fabric of Hollywood storytelling. With over two decades of relationships in the entertainment space, Caressa and team execute successful placement programs for global clients such as General Motors, Heineken, Dunkin Brands, Microsoft/Xbox, Honda, Hyundai, and Dyson.

Previously, Caressa served as Vice President of Branded Integration at Norm Marshall & Associates, a pioneer in the space of product placement and responsible for some of the most memorable brand campaigns of all time, including General Motors in Transformers, Xbox in Big Bang Theory, Chanel in Sex in the City, and Persol in James Bond.

Caressa has been a leader in the entertainment marketing space and has a sterling reputation both with brands across categories, and throughout the production community.

Speaking on: Brands Creating Content

At the Banff Media Festival, we met with Netflix and took a ride up Sulphur Mountain on the gondola. That’s where we made the pitch.
- Naveen Prasad, EVP and GM, Elevation Pictures


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