Session

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Monday, June 11
2:15pm - 3:15pm
New Brunswick

Integrating Brands into the Content Ecosystem

Monday, June 11
2:15pm - 3:15pm
New Brunswick

Integrating Brands into the Content Ecosystem

The challenges of big production budgets, shrinking ad dollars and consumer advertising-fatigue have brought brands, broadcasters and producers closer together than ever before. This session will examine bleeding-edge strategies for incorporating brands into the world of content, storytelling and entertainment and how the right partnerships on the right content can be a rising tide that lifts all boats.  


Featuring:


Emma Eriksson

VP of Global Brand

General Mills Canada

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Lisa Godfrey

SVP Original Content and Corus Studios

Corus Entertainment

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Marc Hustvedt

CEO

Above Average

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Richard Stokes

Global Head of Content

Wavemaker Global

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Alyson Walker

SVP of Business

Bell Media

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Moderating:


Jon Davids

Founder & CEO

Influicity

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